I designed a logo with an animated version for Brooks Construction, along with promotional video and 3-page brand guidelines document to ensure a consistent and polished look.
For Brooks Construction, the goal was to develop a cohesive and impactful brand identity that resonates with the company’s core values of reliability and professionalism. I aimed to design a logo that is both visually compelling and versatile, suitable for various applications, from business cards to digital media. The emblem-style logo features a crane hook carrying a slab, symbolizing strength and precision in construction. The design incorporates a clean, approachable typeface, aligning with the company’s down-to-earth ethos.
Alongside the logo design, I developed an animated version for use in digital materials, including a promotional video I created. Designed to loop seamlessly in lobbies or other settings, this video effectively captures viewers’ attention and reinforces the company’s identity. To ensure consistent branding, I also compiled a concise 3-page brand guidelines document. This guide provides clear instructions for applying the brand uniformly across various platforms and materials, maintaining Brooks Construction’s polished and professional image.
