Identities Exhibit Visual Branding
The Identities Project was created for an assignment in the second Communication Design course at MIAD. The assignment consisted of making a visual identity for a fictional art exhibit at the Milwaukee Art Museum, about an influential graphic designer. I chose Walter Landor as my subject because he was very innovative in creating brand identities, and I thought it would be a challenge to make a visual identity about visual identities. The assignment required designing a logo, mailer, poster, ticket, website home page, and a gift shop bag.
When I went about creating the identity, I realized that the branding could not have any specific color, because the brands Landor worked on had many different colors. I also wanted to make the exhibit feel refined and classy, so instead of using all these colors I opted for a grayscale design.
The logo had to convey the feeling of an identity, the way an entity presents itself so viewers recognize and remember it. It also had to retain the retro style of Landor's work, while looking modern enough to be a current exhibit. I came up with the idea of an eye viewing a person, which lended itself well to Landor's common use of multiple images in a single logo. I then used the shape logo on a large scale to create elegant curves that appear throughout the design package.
Overall this was a challenging project, but I'm really happy with the results and I learned a lot about brand identity in the process.