Y2K Style Influencer Merch Design
Kirsten Titus reached out to me at the end of 2021 after seeing my Y2K typeface booklet and was looking to create merch with a similar Y2K style. She is a social media influencer who has over 7 million followers on TikTok, and wanted merch that referenced the food themed videos she primarily makes by displaying the word "corn" in that specific Y2K style.
I created 6 initial draft logo designs from scratch with unique fonts crafted for each logo specifically. After a few tweaks Kirsten went ahead with two of the designs I created for a sweatshirt and a tote bag.
PROCESS
ROUGH INITIAL SKETCHES
